Building brands with design led thinking and start-up energy.


Taking you from idea to identity. Let your brand do the talking.

NewEdge is the start-up team turned start-up studio, here to make brand & design easy for you. We’ve experienced the unexpected twists and turns of scaling a start-up and now we’re building brands to survive today and thrive tomorrow.

At NewEdge, we’ve adopted a way of working that matches the energy of early stage ideas and complements the skills of today's entrepreneurs. Plus, we’ve got a growing portfolio of work to show for it. Take a look for yourself.


Bringing home cooks closer to the meals they love


Creating a gaming brand for non-gamers

Laura Penhaul

Producing a Personal Brand for a double world-record-holding rower

Second Life

Delivering a Brand Identity to planners of financial freedom


Rebranding Boing, developing children’s physical literacy through active play


Developing brand identity for a revolutionary encrypted home and life assistant

‘When launching Soar, we were unsure on what direction to take visually for our brand. NewEdge listened to us, offered their insights and expertise, before delivering a brand that matches our vision and values. We couldn’t be happier with the end result’

Alex Wolf

Co-Founder at Soar

‘The team at NewEdge took my personality and achievements and produced a brand that allows them to shine through. Since launching the new brand across my website, I’ve been able to grow my business and attract new clients’

Laura Penhaul

Founder at Laura Penhaul

‘In pogl, we now have a brand that is loved by all of our players and customers. Thank you Evan for your support, guidance and inspiration, we’ll be using NewEdge again when we launch our next game!’

Nathan Moore

LTG Co-Founder at pogl

We’re building things in Brixton. Come and say hello, the coffee's on us.

Find Us

The Department Store Studios,
19 Bellefields Road,
(+44) 07713 442550

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