Boing are leaders in child health and activity, working with organisations across the UK to develop children’s physical literacy through active and inclusive play. Boing’s principles enable volunteers, teachers, community group leaders, parents and carers to let children be children by embracing their imaginations.

Boing came to NewEdge in need of a new Brand Identity, to completely replace their existing outdated look and feel. The new brand had to balance the obvious playful nature of Boing with a level of seriousness that reflected their status as leaders in their field. Within the rebrand they needed a logo, colourway and fonts, as well as a suite of illustrative assets to bring their brand to life.

Working closely with Boing’s Director of Innovation, we ran workshops to delve deeper into the company’s history and understand the motivations behind Boing’s mission. We used our learnings to develop their new identity, legible across their range of channels and compiled a library of illustrative and branded assets to further bring their brand to life.