What is Boing
Boing are leaders in child health and activity, working with organisations across the UK to develop children’s physical literacy through active and inclusive play. Boing’s principles enable volunteers, teachers, community group leaders, parents and carers to let children be children by embracing their imaginations.
The Brief
Boing came to NewEdge in need of a new Brand Identity, to completely replace their existing outdated look and feel. The new brand had to balance the obvious playful nature of Boing with a level of seriousness that reflected their status as leaders in their field. Within the rebrand they needed a logo, colourway and fonts, as well as a suite of illustrative assets to bring their brand to life.
What we got up to...
Working closely with Boing’s Director of Innovation, we ran workshops to delve deeper into the company’s history and understand the motivations behind Boing’s mission. We used our learnings to develop their new identity, legible across their range of channels and compiled a library of illustrative and branded assets to further bring their brand to life.
The Brand
Boing’s new brand fits their essence of being ‘serious about play’, utilising two adapted font types in their logo with a striking pink colour, the brand has a bounce whilst maintaining assertiveness throughout. Soft illustrative assets are accompanied by bold coloured lines to add further energy to the brand, across their digital channels and further printed assets.
'The NewEdge team guided us through the creation step by step and then brought loads of brilliant ideas that helped us achieve a brand that is exciting and speaks to who we are'
Sean Longhurst
Director of Innovation at Boing