Second Life

What is Second Life

Second Life Financial Planning is the financial advice service founded by widely accredited financial journalist Robin Powell. Robin started Second Life to ensure maximum transparency between a person and their finances. Unlike other services, Second Life doesn't charge investment fees or make wild estimations, they offer sound advice to those looking to take control of their investments and ensure their financial freedom in the future.

The Brief

NewEdge were tasked with developing a Brand Identity for Second Life ahead of the business launching at the end of 2022. The brand needed to maintain professionalism throughout, ensuring transparency for customers and trust in a service delivered by true leaders in their field.

What we got up to...

We developed the Second Life brand with founder Robin himself, ensuring the final logo was accompanied with a balanced colour palette that was professional without appearing intimidating for the everyday investor. Our team then oversaw the development of Second Life’s website and the implementation of their brand within this, providing the brand with a strong centrepoint and means of attracting and converting customers.

The Brand

The Second Life brand is a strong reflection of the professional nature and experience of its founders. Building on their already established names in the financial advice space, the brand conveys trust and transparency and is backed up by honest insights into investing in the website copy and accompanying blog. Second Life’s brand provides a fresh approach to financial advice, offering true value for money during challenging times for our economy.

NewEdge Studio - NewEdge Studio -

It was a pleasure to work with NewEdge on our brand and website. The team quickly grasped what we were looking for. They were attentive, easy to work with and we are delighted with the end result. I would have no hesitation in recommending them!

Robin Powell

Founder at Second Life

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