ParkPlay is a Sport England backed organisation that delivers fun and games for the whole family, in parks across the UK. ParkPlay provides free Saturday morning sessions filled with activities that bring together people from all corners of the community, through the power of play. In a post-lockdown society, ParkPlay is changing lives as they reconnect people of all ages and backgrounds.
ParkPlay came to NewEdge in need of ongoing brand & marketing support, to help them build the ParkPlay brand, grow to more parks across the UK and drive attendance to their sessions. The team are focused on creating an inclusive and accessible space for local communities, and so required support in telling their story to their audience through their website and social channels.
We’ve delivered ongoing Brand & Design support to ParkPlay, as they’ve grown to more and more parks in the UK. We’ve provided strategic advice, as well as graphic design support, asset production, animated video content and updates to their existing website.
Our support has helped ParkPlay to achieve a wealth of success on their way to 40+ parks in the UK, driving thousands of people to take part in their sessions and reconnect with their local communities. Original ParkPlay brand and creative was completed by Elias and Co.
’Through working with NewEdge, we’ve been able to use design and storytelling to outline the impact that ParkPlay is having. They've provided support across our website, social media and video that improved our communication to key relevant stakeholders.’
CEO at ParkPlay