Who are Shay & Blue London
Shay & Blue are a leading vegan, clean and all-gender fragrance brand. Their award winning fragrances are sustainable, plant-based and seek to empower customers to feel comfortable and confident in their own skin. Available in store and online, Shay & Blue have built a brand that resonates with Gen-Z and Millenials surviving in society's noisy landscape.
The Brief
Shay & Blue got in touch with NewEdge to supply creative direction and content for their seasonal digital marketing campaigns, wanting to boost awareness across their digital channels and drive sales. Campaign content needed to own the moment and resonate with consumers as they looked forward to the festivities that different seasons bring.
What we got up to...
We put our heads together and developed the briefs from S&B further, working with their team to ensure their campaigns would match their brand values whilst achieving the key deliverables. We produced several all encompassing digital campaigns, each including a brand-led manifesto, social & paid media assets, website assets and further implementation guidance.
The Brand
Shay & Blue’s NewEdge campaigns have each created their sense of ownership between customers and the key moments within each season. We've empowered their customers to be confident and comfortable within themselves during the winter party season, the self-love filled Spring and throughout summer's festival season.
