What is Soar
Soar is an elite level physiotherapy and sport support platform, in a mobile app, with a focus on helping everyday individuals recover from injuries and achieve their personal health and sporting goals. As Soar continues their beta testing, they are focused on democratising medical knowledge and providing it to athletes at all levels.
The Brief
Soar were referred to NewEdge in need of a visual brand identity that brought their existing name, slogan and Tone of Voice to life. The Soar brand needed to be applicable across multiple digital platforms, namely their mobile app, all whilst maintaining a balance of energy in its motion and equality in its progression.
What we got up to...
The Soar team joined us for several Brand & Identity workshops, focusing on translating their pre-existing brand values and ToV into a compelling visual brand identity. Our designers pulled together a logotype, font and colourway that would combine their professional nature with their personable approach to supporting athletes.
The Brand
The Second Life brand is a strong reflection of the professionalism and experience of its founders. Building on their already established names in the financial advice space, the brand conveys trust and transparency and is backed up by honest insights into investing in the website copy and accompanying blog. Second Life’s brand provides a fresh approach to financial advice, offering true value for money during challenging times for our economy.
‘When launching Soar, we were unsure on what direction to take visually for our brand. NewEdge listened to us, offered their insights and expertise, before delivering a brand that matches our vision and values. We couldn’t be happier with the end result’
Alex Wolf
Co-Founder at Soar